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Research finds more electronic interference in hospitals. Most holiday seasons come and go without the craziness of the latest gotta have it toy. Mattel sold, of the dolls the first day it hit the market in September, according to industry estimates. Despite the millions toy companies invest in consumer research, most people aren’t very effective at telling you what they want until they actually see the product after it’s out, says New York City based retail consultant Patricia Pao. What’s your must have toy this year. Companies typically shun mass advertising in favor of viral marketing the use of creating interest among people of a particular social class, usually upper middle class to spread the word and hope it trickles down some.
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